Japanese e-commerce giant Rakuten (JSD:4755) announced today it would acquire Stylife (JSD:3037), one of Japan’s largest fashion e-commerce sites. Stylife is currently listed on the JASDAQ market, a stock exchange for emerging companies, but will be delisted because Rakuten will take 32.5% of the fashion site’s stakes. Two of Stylife’s largest shareholders Burnedest Japan (female clothing) and Parco (a fashion department store) have approved of the acquisition, and will give the shares over to Rakuten. ...Sd 2/4/2013 [en]
memo
- NTT Docomo announced acquisition of fashion EC, Magaseek for TOB just a few days ago. Since fashion EC is considered to be the high growth area, the competition is becoming more fierce recently. Maybe the M&A trend is also related to transition of main devices for EC from PC to smartphone or tablet. For followers like Stylife or Magaseek, it would be difficult to manage the transition with maintaining the revenue and profit. It is expected that only several big players such as Rakuten, Amazon, or Zozotown and niche players with an edge in competitive advantage can survive in the next few years in fashion EC.
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