Photo Book Style EC Mall Operater, 1K Raises 6M Yen From Samurai And Skylight / Venture Now

1K was founded on December 15th, 2010. Two founders got the top prize at Kigyo Challenge 2010, a business plan contest organized by Skylight Consulting. With the award, they established the company.

The company's service, MONOBITO is a E-commerce mall targeting people who are strongly sensitive to fashion, especially from late 20's to 40's male and female working at fashion related industry and particular about clothing, food and housing. ...

Currently 30 shops, 10 models, and 7 photographers are operating their shops on the mall.

Venture Now 9/12/2012 [jp]

memo

• MONOBITO has Pinterest-like interface, which is becoming a standard for fashion related site. Fashion commerce is considered to be a hot category with various approaches including used goods, subscription-based, or import goods. It sounds too niche, but it could attract more people who are interested in fashion by saying that the service focuses on only people working at fashion industry.
• http://monobito.com/