Feb 4, 2013

iQON Operator, VASILY Raises 300M Yen / Cnet Japan

VASILY who operates a service, iQON allowing users to coordinate photos of cloths, announced allocation of new shares to Globis Capital Partners, Itochu Technology Ventures, and GMO Venture Partners. ...

The amount for the series B round is 300 million yen in total. ITV and GMO Venture Partners joins following the series A round of 140 million yen in May, 2011.

A number of coordinate since the launch in April, 2010 reaches 300 thousands and monthly "like" entries surpasses 1 million. Users can buy fashion items found on iQON at EC site from which the items are refereed. The service is expected to lead customers to fashion EC sites. Actually, some shops have more than 20 million yen of sales per month through iQON. ...

Cnet Japan 2/4/2013 [jp]

memo
  • The smartphone app launched in February 2012 accelerated the growth rate. More and more people are using a smartphone at home instead of a PC. Keyword search or category search mainly used on PC is not the best way to discover fashion items particularly on a smartphone. So, iQON's value proposition, fashion discovery based on other users' taste will work more effectively on a smartphone. This kind of combination of vertical social networking service and E-commerce will be one of the hottest area in 2013.
  • http://www.iqon.jp/

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