MUSE & Co. Raises 350M Yen / Cnet Japan

Curation based fashion commerce site, MUSE & Co. announced allocation of new shares of 350 million yen. Itochu Technology Ventures, Infinity Ventures, and Mitsubishi UFJ Capital are investors.

MUSE & Co. sells products selected by curators who have long experience at brands or select shops. With the fundraising, it aims to strengthen management base as well as curation capability and features as media.

Cnet Japan 5/15/2013 [jp]

memo

• Fashion commerce is becoming a popular field for startups recently. Other players include Origami, which raised 500 million yen recently, and MONOCO. Traditional services such as ZOZOTOWN or Rakuten boast a wide coverage of items, but these startups try to differentiate by curation which they claim makes users to choose product much easier than searching themselves on Rakuten.
• http://museco.jp/