Jul 28, 2011

Rakuten buys Tradoria, EC in Germany /Rakuten news release

Rakuten acquires 80% of shares of German EC operator, Tradoria. It is the second country to enter for Rakuten following France last year.

Tradoria was founded in 2007 to provide online marketplace mainly targeting for small and medium shops as well as Rakuten Ichiba. Currently it has around 4,400 shops providing eight million items ranging from furniture, fashion to accessories. ...

Rakuten news release 7/28/2011

  • The acquisition price is not disclosed. Rakuten aggressively expands to global market. It also acquired an EC site in Brazil last month.

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