Mar 27, 2012

Social Fashion Site, iQON Surpasses 1M Monthly Users / Venture Now

VASILY revealed that its operating fashion site, iQON surpassed one million monthly active users. iQON was launched on April, 2010. It allows users to scrape images of fashion items sold on many EC sites like bookmarking to coordinate them and share with other users.

The service targets fashion-sensitive female of 20's and 30's. A number of fashion items is around 600,000. It released iPhone app in this February, which surpasses 10,000 coordinates posted within two weeks.

It had several hundreds of thousands unique visitors in January, which increased to over one million before the end of March. The smartphone app seems successful. ...

Venture Now 3/26/2012 [jp]

  • Along with penetration of smartphone, more and more users do not tend to use PC even at home. The trend seems especially prominent among target user segment of services like iQON.  
  • VASILY raised 140M yen in May, 2011 from Itochu Technology Ventures and GMO Venture Partners.

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