Tokyo-based Plaid, a startup developing a real-time analytics platform for e-commerce sites, announced that it has raised 150 million yen (approximately $1.5 million) from Japanese investment funds Femto Growth Capital and Femto Startup.
Corresponding with this announcement, Femto group’s general partner, Tetsuya Isozaki, joined the company’s management board. Plaid will use the funds to strengthen its engineering forces to accelerate system development.
The company’s analytics platform is called Karte. By inserting a single line code into every page of an e-commerce site, users can gain insight into the demographics of typical e-commerce site customers by providing metrics, such as their conversion rates, number of visits, or category of products customers usually check out. ...continue reading ...
The Bridge 7/2/2014 [en]
- The service is still in closed beta. It seems like that any EC sites can easily integrate Amazon-like recommendation engine in their sites. Since the data of customers are to be accumulated in the platform, customers could not stop using the service.