ALBERT forms a capital tie-up with ADK Interactive /Venture Now

ALBERT revealed that it allocates new shares to ADK Interactive. The amount is not disclosed but holding share of ADK Interactive after the investment is 13.7% which makes the company the largest shareholder among corporate investors.

ALBERT will use the capital for mainly R&D. Both companies jointly develop a new advertising service called A x A Project providing for advertiser side. They plan to have trial of distributing advertisement based on analyzing behaviors of users with high potential who made actions specified by advertisers, targeting for users with similar audience data.

Venture Now 2/23/2011

memo

• ADK Interactive is an affiliate company of Asatsu DK, the third largest advertising agency in Japan.