GREE launches GREE Ad Program for developer partners /japan.internet.com

GREE announced that it starts GREE Ad Program from February 25th, which supports GREE partners to attract users and monetize their applications.

The service is the first collaboration with Atlantis which GREE acquired in January. With the service, GREE partners are able to place ads on the ad network to attract users.

In addition to existing ad network that Atlantis is operating, ad spots set by GREE partners will be added to allow to place ads on wider network. GREE partners will get advertising revenue.

The company starts to provide the service for iOS/Android native applications from February 25th, for feature phones from middle of March, and for iPhone/Android web applications from the beginning of April.

japan.internet.com 2/24/2011

memo

• Considering that many of advertisements in smartphone applications are of other applications, it is a reasonable service for GREE.