Cookpad Has 950,000 Premium Users / Venture Now

Cookpad announced financial result ending April 2013. The current earnings increased by 41.6% from last year to have 2.71 billion yen. Premium users increase steadily to surpass 950,000. The revenue from premium users is 3.01 billion yen, while advertising revenue increased 24.7% to reach 1.98 billion yen.

The number of monthly active users is 32.67 million. Particularly users from smartphone browsers are rapidly increasing to reach 16.4 million.

Venture Now 6/7/2013 [jp]

memo

• The recipe sharing service is growing steadily. Needless to say, its main target users are housewives who use Smartphone much more than PC and Smartphone allows them to see the recipe at the kitchen. So, Smartphone definitely contributes to the growth and it is expected the growth will continue along with the penetration of tablet which is even more suitable to use when cooking.
• http://cookpad.com/