LINE Launches "LINE Free Coin", Reward Ads For Android To Partner With Metaps / Cnet Japan

LINE announced LINE Free Coin, incentive-based app promotion service, on June 20th to launch in Japan, Taiwan, and Thailand. When users download apps on Android which LINE selected, they will get LINE Coin, virtual money. Users can buy stickers with LINE Coin. At first, the advertised ads are apps by LINE including LINE Manga, LINE Bubble, and Line Uranai (fortune telling).

LINE partners with Metaps globally as a sales partner for Line Free Coin. Metaps has provided reward ads for Android in Japan and overseas. ...

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Cnet Japan 6/20/2013 [jp]

memo

• LINE never loosens up its business development taking advantage of rapidly increasing users which surpassed 160 million worldwide. LINE Game seems to make money most at this moment and LINE Manga which was launched back in April may contribute greatly to the monetization now. For Metaps, the partnership must be the huge step forward to add one of the largest publishers in the world to its network.
• http://www.metaps.com/