TOKYO, JAPAN – November 8, 2011 — DeNA Co., Ltd. (DeNA), today announced that its Seoul-based wholly owned subsidiary, DeNA Seoul Co., Ltd, has signed a memorandum of understanding (MOU) with Daum Communications Corp. on bringing DeNA’s Mobage social gaming platform to South Korea through Daum’s popular Web portal and mobile apps. This Mobage Korea service will be focused primarily on smartphone users in South Korea and is scheduled to launch in the first quarter of 2012.
By leveraging Daum’s existing 38 million registered users, social graphs and AD@m, South Korea’s largest mobile advertisement network with over 10 billion monthly page views, DeNA Seoul will be able to bring Mobage Korea to millions of new consumers. The two companies will also collaborate to promote Mobage Korea on Daum’s websites and apps. ...
DeNA Press Release 11/8/2011 [en]
memo
- DeNA is said to slow down for revenue growth in its local market, Japan and also global expansion compared to the rival, Gree. Actually, in terms of market cap, Gree surpassed DeNA in September and the gap has been increasing. It is interesting to see how DeNA tries to fight against the rival.
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