Gree Acquires Mars/FEYNMAN, Smartphone App Developer /Venture Now

Gree will acquire 70% of shares of Mars within this month, and plans to buy the rest until the mid next year.

Mars started multimedia business such as CD-ROM authoring in 1995. In 2008, it launched a subsidiary, FEYNMAN developing smartphone applications.

FEYNMAN provides dodaii, a platform enabling access log analysis and in-app billing for smartphone applications. It also develops and runs smartphone application, Yurufuwa Ikusei Game MEGU, which has had over 800,000 downloads. ...

Venture Now 11/2/2011 [jp]

memo

• M&A of mobile application developers by social networking service, Gree, mixi, and DeNA, are increasing recently. Mobile apps startups have more opportunity of exit than ever.