Nov 6, 2014

[Tech In Asia] Softbank announces partnership with ad tech startup Geniee

Softbank, Japan’s robot-loving telco, today announced a business tie-up with Tokyo-based ad tech startup Geniee. Starting next month, Softbank will launch a supply-side advertising platform (SSP), in collaboration with Geniee, which the wireless carrier hopes will give a boost to its internet advertising business. As part of the deal, Softbank will purchase a minority stake in Geniee that accounts for 32.9 percent of the startup’s outstanding shares. ... 
Geniee’s RTB network facilitates 20 to 30 billion impressions per month – by processing a mind-boggling one trillion monthly bid requests. ...
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Tech In Asia 10/14/2014 [en]

memo
  • Existing investors who have invested from 2011 to 2013 include Gree Ventures, Yahoo Japan, and Opt, an online ad agency. Geniee seems to have a clear strategy to have a capital alliance with Internet related companies who could bring clear business synergy.
  • http://en.geniee.co.jp/

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  1. Tech in Asia
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  2. Tech in Asia
    https://www.techinasia.com
    Tech in Asia is a media, events, and jobs platform on a mission to build and serve Asia’s tech and startup community. On the website users can keep abreast of the latest news, share your own thoughts, and find talent or jobs best suited to their needs.

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  3. Tech in Asia
    https://www.techinasia.com
    Tech in Asia is a media, events, and jobs platform on a mission to build and serve Asia’s tech and startup community. On the website users can keep abreast of the latest news, share your own thoughts, and find talent or jobs best suited to their needs.

    ReplyDelete