Nov 6, 2014

[The Bridge] Japan’s home recommendation platform Ietty raises $1.9 million

Ietty is a Japanese startup that provides an alternative to conventional house hunting. The startup announced today that it has fundraised about 200 million yen ($1.86 million) from YJ Capital and Incubate Fund. Coinciding with this, YJ Capital CEO Takao Ozawa and Incubate Fund partner Keisuke Wada will join the management board of the company. ... 
When a user submits criteria for a home and a preferred date to visit candidates on the platform, they will receive a selection of property options from real-estate agencies. A user who then visits a property will receive a reward of 1,000 yen ($9.30) from the platform. ...
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The Bridge 10/20/2014 [en]

  • Ietty raised around US$ 500k in October 2013 from mixi's VC arm, I Mercury. It is interesting to see how the startup can compete in the crowded house search services.

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