Jun 14, 2010

Rakuten To Launch Online Marketplace In Europe

Rakuten plans to set up Internet shopping sites in Europe as early as this year, President Hiroshi Mikitani said in a recent interview with The Nikkei.

The virtual shopping mall operator, which has been preparing to launch operations in China, the U.S. and Indonesia, will "announce plans this year for its entry into five other nations," he noted.

The U.K., France and Germany are seen as potential markets. Rakuten is currently exploring options in those countries, such as setting up joint ventures with local companies or pursuing corporate buyouts, according to Mikitani.

Nikkei 6/11/2010

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