Sep 13, 2011

Smapo Allows To Get Loyalty Point By Check-in /Venture Now

O2O (Online to Offline), a way to bring customers to real shops through Internet, is capturing attention. SmartphonePoint, loyalty point program launched by Spotlight is one of them.

Users can get loyalty point by check-in when they come to the shop shown on the iPhone application. They can exchange the point with coupon or others.

The company develops mobile communication technology to automatically identify that the user actually is at the shop. Dedicated devices are to be placed in shops. Other usual check-in services use GPS to identify location information, but it is not possible to know if the user actually come in the shop due to error of GPS. ...

Venture Now 9/12/2011

  • Spotlight was founded on June 2011. Some consumer electronics retailers have equipment in their shop over which customers hold loyalty card to have a coupon printed-out. So, the solution must attract attention from those retailers. 

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