Jun 6, 2012

DeNA Partners With Renren, SNS In China / Cnet Japan

DeNA's subsidiary, DeNA China, announced partnership with Renren, real name SNS with 154.2 million registered users in China.

Both companies opened dedicated space on Renren's Android app where users can download games of Chinese version of Mobage. Users who download Mobage app from the site can use games and community functions of Mobage with only Renren ID. ...

Cnet Japan 6/5/2012 [jp]

  • DeNA is actively proceeding alliance strategy in China. It partners with China's three large mobile operators, China Mobile, China Unicom, and China Telecom, which was announced in this March. Since China is a very difficult market for foreign companies, it could be a right strategy. However, Rakuten withdrew from China regardless of joint venture with Chinese big Internet company, Baidu, so the partnership would not necessarily promise success in the super competitive market. 

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