Jun 7, 2012

MUSE & Co. Raises 60M Yen From Infinity Ventures / Venture Now

MUSE & Co. operates curation-based fashion commerce site. The CEO says it plans to use the money for user acquisition, especially in web marketing and PR.

MUSE & Co. is a members-only fashion shopping service targeting women, which was officially launched on May 16. Its main target users are women between 20s and 40s. The service is available fro PC, smartphone and feature phone. ...

It utilizes flash marketing method limiting duration and quantity for sale which starts twenty o'clock every day. ...

Venture Now 6/7/2012 [jp]

  • Fashion commerce seems considered to be one of few promising areas for EC sites. Amazon.com started TV commercial recently focusing on fashion items. Meanwhile, the largest fashion commerce site, ZOZOTOWN announced downward revision for FY2011 ending March 2012 for the first time since its IPO in 2007. It may be a good timing for startups to enter the market, if they can offer different value proposition than those big players because overall forecast seems good but big players are not necessarily doing very well.
  • http://museco.jp/

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