DeNA and Felica Networks started trial of affiliate service to accelerate customer coming to shops by utilizing Osaihu-Keitai on Moba-ge-town, DeNA's mobile portal site.
Campaign ads and coupons are put on Moba-ge-town. Users will get Moba-ge-town's virtual money, Moba-gold, by holding Osaihu-Keitai over a reader/writer device at the shop.
40 restaurants of Karaoke, Shidax, 81 shops of Tower Record, 19 of Tokyu Hands and others will join the trial, which will be increased in the middle of May.
CNET 4/19, 2010
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