SNS apps market is booming backed by increasing popularity of mixi Apps and Moba-ge-town.
It is expected to continue also led by penetration of smart phone such as iPhone and Android.
Many of apps developers are individual who need low cost payment system. As a means of payment on the Internet, credit card is common, but it has an issue that processing fee is to be high in case of micro payment.
"Appli Kessai" sets from 8.5% for the fee, the lowest price in the industry, which allows to pay from 100 yen.
Mainichi 4/23, 2010
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