Dwango and Hakuhodo DY Media Partners started Nico Nico Dorama, which allows to watch TV program in advance of broadcast on Nico Nico Douga operated by Niwango, subsidiary of Dwango.
The video contents with users' comments are to be broadcast together with contents without users' comments on TV.
The service aims to add value, promote programs and accelerate real-time viewing.
CNET 4/8, 2010
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