Hatena launched a new service, "Hatena Monolith" at April 5th, 2010. Hatena Monolith is a social service connecting people through goods. Users read bar-code printed on packages of goods with a native application. The application takes information of goods using Amazon's database from JAN code which the bar-code indicates and displays them on the screen. In addition to Hatena Monolith, users can tweet comments related to the goods on Twitter. In this way, the service allows to share shopping activities and impressions of the goods.
The service is explained as replacing locations of "foursquare" by goods.
IT Pro 4/5, 2010
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