[Asiajin] DeNA (Mobage-town) Shuts Down Social Game “Bandit Nation” On Facebook

Asiajin 7/26/2010

Back in May, Japan’s mobile gaming juggernaut DeNA ($3.8 billion market cap at the Tokyo Stock Exchange) took a serious step to bring Mobage-town (its highly successful mobile game community) global. DeNA formed a separate company for that endeavor (MiniNation KK) and localized a total of four games for Non-Japanese players, which were offered to iPhone users under a social network called MiniNation.

That social network and the four games it’s currently built around are still alive. But today, MiniNation KK announced the Facebook version of Bandit Nation, the MiniNation game with the biggest potential, will be shut down on August 31. 

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That’s a pretty quick death, but DeNA has good reason to pull the plug: With around 250 new games appearing on Facebook every day, Bandit Nation has just attracted around 40,000 monthly active users on Facebook (and just over 3,000 people appear to play it on a daily basis).