Jul 13, 2010

MicroAd provides behavior targeting ads distribution technology to MSN OFFICE SHOP, a new EC site of MSN China

MicroAd, a subsidiary of CyberAgent, partners with MSN OFFICE SHOP to provide behavior targeting ads to MSN Messenger Chat Window, MSN Today, and MSN. Also the company wins exclusive right to sell the EC spaces to Japanese sellers.

MSN OFFICE SHOP initially has about 40 shops of fashion, cosmetics, and consumer electronics and uses sales promotion tools popular in China such as time-sale and group buying.

asahi.com 7/13/2010

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