Jul 13, 2010

Online Ad Firms DAC, CyberAgent Stepping Up China Ops

D.A. Consortium and CyberAgent will each bolster their businesses in China, where the online advertising market is expanding fast.
DAC will ally with Charm Communications, providing the Beijing-based, Nasdaq-listed firm that is strong in television ads in China with online ad delivery and other technologies.
DAC also plans to team with the Japanese unit of search engine Baidu Inc. to launch a business aimed at helping Japanese companies open Chinese-language Web sites.
Through a subsidiary, CyberAgent will supply its online ad distribution technologies to a Chinese shopping site to be opened by a Microsoft Corp. unit and others.

Nikkei 7/13/2010

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