Sep 3, 2012

Geniee, SSP Operator, Raises 100M Yen From Gree Ventures / Venture Now

Geniie raises 100 million yen for allocation of new shares for hiring, system development, and overseas expansion in Asia and North America.

Geniee is an ad technology company founded in April, 2010 by Mr. Kudo (CEO) and other members who worked on Recruit's ad network. It raised 72.6 million yen from Global Brain in the last September.

It operates Supply Side Platform called Geniee SSP which maximizes revenue for Internet media. The service was launched as trial operation in April, 2010 and currently over 1000 media are using to display around 10 billion ad impressions per month. ...

Venture Now 9/3/2012 [jp]

  • There are several SSP in Japan, but mostly these services are operated by a subsidiary of relatively large Internet companies like CyberAgent or Voyage Group. Kauli is another startup running SSP, which D2 Communications owns 33.4% share. Ad tech startups have been acquired by big players such as Nobot by Mediba(KDDI) or Atlantis by Gree. It is interesting to see what Gree aims with the investment.

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