On Tuesday Tokyo-based startup Origami held a press briefing where they finally unveiled what they had been working on. The company has developed a mobile app (also called Origami) which allows you to follow updates from the accounts of your favorite brands or merchants. When you find something you like, you can also easily purchase using the app. It also has ‘like’ features for items, and you can check-in at both real and virtual retailers if you want to share your shopping experience with friends.
The startup received funds from Japanese telco KDDI and digital ad agency Digital Advertising Consortium (DAC), and according to some news sources, it amounted to 500 million yen (about $5 million). ...continue reading ...
Sd 4/24/2013 [en]
- E-commerce leveraging social networking services and Smartphone and tablet penetration would be the biggest trend in the Internet industry of Japan this year. In particular, fashion seems to be its main area where not only B2C like Origami or Monoco, but also C2C like Fril and Pashaoku are getting popular.