Aug 5, 2013

KDDI's Subsidiary, mediba Acquires ScaleOut / Cnet Japan

According to an industry insider, the price of the acquisition is over 1 billion yen. ScaleOut provides an integrated advertising distribution platform, ScaleOut Ad Platform which includes DSP, DMP, tag management, ad server, third party ad serving and others. mediba acquired Nobot, ad network for smartphone in 2011.

Cnet Japan 8/5/2013 [jp]

  • A competition of ad tech centered around RTB is getting fierce among ad companies and startups. We will probably see more acquisitions or IPOs in the next few years in this field.

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