Both companies co-develop AR platform service using "Scan it" and make it available for Android and feature phones as well as iOS devices.
"Scan it" is free iPhone application which recognize flat image like QR code and link to iPhone contents. The alliance aims to provide a new AR platform service by mounting Qoncept AR Engine, an AR technology developed by Qoncept, with "Scan it".
Dentsu, Qoncept and others provides advertisement on Yomiuri news paper allowing users to view AR with CG image.
MarkeZine 10/19/2010
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