Pado will start group coupon service jointly with Oak Pacific Interactive, the big SNS operator in China. It plans to launch the web site on the coming January. 70 - 80 shops in the Tokyo metropolitan area at launch and that will be extended throughout the country. The company expects 1 billion yen annual sales.
Both set up the operating company at December 1. OPI invests 40% and Pado invests the rest. OPI and Pado prepares coupons available for virtual goods of social games which users of SNS play each other in order to differentiate from other competitors including Groupon.
Nikkei 11/19/2010
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