Donation App, DiMERS Lab Raises Seed Money From Samurai Incubate / Venture Now

Pedometer application for donation developer, DiMERS Lab raised 4.5 million yen from Samurai Incubate. With the money, it plans to hire engineers and others.

DiMERS Lab was founded at November 4th, 2011 to provide CauseWalker, an iPhone application letting users give a donation by just walking.

Users need Facebook account to use the app. After loged in, by choosing a project to give donation and tap "Walk" button, it starts counting steps. The donation is paid from sponsors of each project. ...

Venture Now 2/24/2012 [jp]

memo

• It is a very good idea to combine healthful activity and donation to keep users continuing both activities. Recruiting sponsors would be a key for the app.
• http://www.dimers-lab.com/