Ad Technology, FreakOut Raises 350M Yen / TechCrunch Japan

FreakOut provides DSP (Demand Side Platform), which optimizes value of ads for advertisers. The investors are not disclosed, but it is expected to be a large venture capital and a corporate venture capital.

FreakOut is growing steadily in Japan and with this capital, it will establish a 100% subsidiary in New York in March to expand the business into North America. It focuses on DSP for smartphone in US, which is also launching in Japan from March.
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TechCrunch Japan 2/22/2012 [jp]

memo

• It is the third fundraising by ad tech startups following Metaps, reward ads for smartphone, and Kauli, Supply Side Platform. Ad for smartphone seems to be one of the hottest market this year.
• http://fout.jp/