Feb 1, 2012

[Venture Beat] Japan’s DeNA moves into Chinese smartphone game market in deal with Baidu

Japan’s DeNA is bent on being a global powerhouse in social games on mobile platforms. Today, the company announced it will put its Mobage mobile gaming social network on Baidu-Yi smartphones in China. 
Baidu, China’s leading internet search provider, has formed an alliance with DeNA’s China subsidiary so that DeNA can offer the Mobage platform and its games on smartphones. Baidu’s official mobile app store, the Yi Store, comes pre-loaded on smartphones and it will have a dedicated section for Mobage. Users can tap twice to move from the default screen to the Mobage platform on an Android phone. Baidu’s first Yi-based smartphone — manufactured by Dell — went on sale in China on Jan. 13. 
VentureBeat 1/31/2011 [en]

  • DeNA seems to be focusing on Chinese market more seriously than ever. It announced just a few weeks ago partnership with NetDragon, a Chinese online game developer to establish joint venture for mobile social game development.

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