NHK reported on August 2 that Innovation Network Corporation of Japan (INCJ), the Japanese state-run startup fund, will invest 900 million yen ($9 million) in Japanese eyeglasses-focused vertical e-commerce startup Oh My Glasses. This is part of the government’s aim to promote the optical industry in Sabae City, which has for centuries been a major supplier of eyeglasses.
Since its start in 2011, Oh My Glasses has been providing an eyeglass e-commerce service that offers five sets of eyeglasses at a time upon order, and buy one if you can find any favorite among them. So customers can try them on before buying. ...continue reading ...
The Bridge 8/2/2014 [en]
- There are many cheap glasses seller on both online and offline. It may be a challenge for Oh My Glasses how big it can grow by focusing on high-end market with Sabae-brand glasses. INCJ and the startup may consider selling the glasses to overseas market.