Sep 10, 2014

[The Bridge] Japan’s content marketing agency Innova raises $2.1M from Salesforce and others

Tokyo-based SEO and content marketing agency Innova announced today that it has fundraised 220 million yen (about $2.1 million) from, Draper Nexus, and Nippon Venture Capital. 
Since its 2011 launch, Innova has been providing content marketing solutions, helping companies market their products or services to consumers by assisting them in the management of owned media websites and by publishing SEO-optimized content and articles. As of April, the company had 72 clients from such notable Japanese companies as Yahoo Japan, Rakuten, Sony, DeNA, Opt, and Septeni Holdings. ...
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The Bridge 9/2/2014 [en]

  • Innova has over 1,000 contents writers who passed test to be the writer. With only the service, it sounds like just a labor intensive consulting and outsourcing service. However, the startup plans to launch a new SaaS service focusing on contents marketing management which may be linked with platform. It is very interesting startup targeting B2B market, particularly of growing area.

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