Sep 1, 2014

[The Bridge] KDDI acquires J-pop culture and entertainment news site Natalie

Japan’s leading telco KDDI announced today that it has acquired a 90% stake in Natasha, the Tokyo-based company behind popular J-pop culture and entertainment news site Natalie. 
Since its launch back in 2007, Natalie has acquired about 31 million monthly page views and 6.6 million unique users. They used to have an English version with a plan to expand their reader base to the global market, but it seems like they have shifted to be focused on the Japanese market so the English version has been shut down.
The Bridge 8/22/2014 [en]

  • KDDI is actively investing in Internet related startups, but do not acquire so often. It is interesting to see how the telco utilizes the entertainment news site for its business.

No comments:

Post a Comment