Sep 30, 2014

[The Bridge] Japan’s weight-loss startup FiNC fundraises, appoints former Mixi and Opt CEOs as advisors

FiNC is a Tokyo startup that provides online weight loss and dietary advice based on a scientific approach such as genetic testing. The company announced today that it has raised a series A round of an undisclosed sum from Itochu Technology Ventures, Gree Ventures, Link and Motivation, MID Venture Capital, former Mixi CEO Yusuke Asakura and former Opt CEO Tomohito Ebine. The company also unveiled that it has obtained large loans from Mizuho Bank and other financial institutions. 
The FiNC online diet coach service helps users achieve their weight-loss goals. When a user mails their genetic and blood samples along with their lifestyle and dietary information to FiNC, they will receive dietary and fitness advice from certified dietitians and fitness trainers via smartphone. ...
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The Bridge 9/12/2014 [en]

  • Genetic samples based healthcare services are becoming booming recently. Other players include large corporations such as DeNA and Yahoo Japan. The competitors provides more general information, however FiNC focuses on diet which would be more appealing to some users who are not yet familiar with this kind of services.

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