Oct 9, 2014

[Tech In Asia] Shufti lands $5.75M to help Japanese housewives work from home

A website that helps Japanese housewives make money by working from home has just raised US$5.75 million from Minna no Wedding and Nissay Capital, reports The Bridge. 
Shufti, in operation since 2007, turns housewives into freelancers. It utilizes a crowdsourcing model for its various job listings. Projects include data entry, taking surveys, writing reviews, transcribing audio, and more. Entering business card data, for example, pays 20 yen (US$0.18) per card and transcribing a ten-minute recording earns the worker 500 yen (US$4.50). The service boasts more than 76,000 registered users. 
Shufti is one of six products offered by parent company Uluru – each of which focus on BPO (business process outsourcing) and crowdsourced data collection. ...
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Tech In Asia 10/1/2014 [en]

  • Crowdsourcing is becoming literally crowded area. Shufti seems one of the oldest services among them. However, it may need to create competitive advantages rather than focusing on housewives. It is interesting to see how the startup take advantage of partnership with Minna no Wedding which also has a large volume of women users.
  • http://www.shufti.jp/ 


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