Oct 2, 2014

[The Bridge] Japan’s Orkney secures funding, strengthens tools development freeing up frontline salespeople

Yokohama-based Orkney, the company that provides fieldwork-focused customer relationship management tools called Orkney Upward, announced Tuesday that it has fundraised 90 million yen ($839,000) from CyberAgent Ventures and SMBC Venture Capital on August 29. Prior to this the company had obtained about $1 million in loans from Japan’s state-run loan company Japan Finance Corporation in June. They will use the funds and loans for sales force enhancement and for adding more features to the tools. 
Orkney Upward is a web-based platform that allows salespeople on the go to easily check the profiles of their customers via smart devices. The platform works with a mapping solution that the company has been developing since its launch, providing the best route for visiting clients in fragmented locations. Based on a partnership with Salesforce.com last year, Orkney Upward is now available on the Salesforce cloud environment as well. ...
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The Bridge 9/18/2014 [en]

  • Only route mapping and checking the profiles does not seem to be so innovative, but integrating with Salesforce would bring greater value for customers as CRM solution 
  • http://www.orkney.co.jp/

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