Sep 30, 2013

[Sd] Japanese social media promotion startup raises $1.5M

Interest marketing is a Tokyo-based startup focused on social media marketing for brands. The startup announced today that it has raised 150 million yen (approximately $1.5 million) from Japanese investment firm Nissay Capital. The total amount of funds in this round is assumed to exceed 200 million yen ($2 million), as it expects to receive additional funding from other VC firms next month. 
The startup introduced a social media promotion tool called Kolor back in March. Based on requests from advertisers, this service shows you ads in the form of missions to be completed. When you finish a mission, you will be able to receive a reward that can be later be redeemed for discounts or products at partnering merchants. In the six months since its launch in March, the startup has acquired 40 advertisers and the service’s iOS app has seen 40,000 downloads. According to the company, its main userbase is males in their 30s who are relatively familiar with digital services. ...
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Sd 9/30/2013 [en]

  • Missions of Kolor are mostly very easy and simple one like answering a survey or quiz, but users have to post comments on Facebook to finish missions. As companies are increasingly using social networking services for advertising or sales promotion recently, it is interesting how the service will grow.

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