Sep 2, 2013

[TechCrunch] Japanese E-Commerce Giant Rakuten Confirms Acquisition Of Video Site Viki

Rakuten has confirmed that it will acquire Viki, a global video streaming platform that crowdsources translated subtitles. The Japanese e-commerce giant, which is expected to sign an agreement to buy Viki tomorrow, did not disclose financial terms, but is reportedly paying $200 million. ... 
Based in Singapore, Viki operates similarly to by offering premium content such as primetime TV shows and movies. Its advantage over other on-demand video services is crowdsourced subtitles from 22 million users in more than 160 languages, which allows Viki’s content providers to quickly enter new markets. ...
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TechCrunch 9/1/2013 [en]

  • Rakuten has been aggressively acquiring companies in foreign countries. They were mostly EC sites in 2010 and 2011, but it acquires more digital contents related companies in the past two years including e-book reader, Kobo, and Spanish video-on-demand, It is interesting to see how the acquired services will make synergy with each other.

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