Tonchidot, Famous For Sekai Camera, Changes The Name To Tab And Fundraises 400M Yen / TechCrunch Japan

Tonchidot terminated Sekai Camera, a smartphone app with AR technology to overlay information on real view on January 22nd. Along with it, it changes the company name to tab to accelerate the business centered around "tab", an advanced version of Sekai Camera. The company also revealed that it raised about 400 million yen from DBJ Capital, Mitsubishi UFJ Capital in addition to three existing investors, DCM, Itochu Technology Ventures, and Jafco.

tab is an app allowing users to save spots which they want to go with location information and to receive notification when the user gets close to the place. Its AR technology tells users of direction and distance to the place over a camera of a smartphone.  ...

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TechCrunch Japan 1/22/2014 [jp]

memo

• Sekai Camera caused a big buzz in Internet industry and start-up community mainly thanks to the founder, Iguchi's sensational presentation at TechCrunch 50 in 2008. But the concept might be too early and the advanced version, tag has not made big success yet. 
• http://corp.tab.do/