CooPa is a group buying service of coupons. One coupon a day for each category is sold. At the launch, 8 categories are prepared such as relaxation, school, beauty salon, beauty clinic, living, gourmet, hotel, and leisure.
Pado promotes the service with not only online word of mouth, but also using staffs of its publishing freepaper, Pado which has housewives readers who have interest in coupons. It plans to start from Tokyo and then extend main cities throughout the country.
CNET 8/3/2010
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