A convenience store operator, FamilyMart starts new service allowing customers to get a coupon by pointing a smartphone camera to a store. It focuses on the fact that its main target customers, 20 to 40 males, overlaps with smartphone users.
The new service utilizes Sekai Camera, AR service operated by Tonchidot. When customers touch the logo mark or airtag, which is overlaid on the landscape of smartphone camera, a coupon with ID is displayed. The customer gets a real coupon by inputting the ID into Famiport, an information terminal placed in a store.
Nikkei 2/27/2011
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