ZOZOTOWN goes to China with Softbank /MarkeZine

Start Today establishes Start Today Hong Kong jointly with SoftBank and the company launches Start Today Shanghai operating fashion EC site in China as a subsidiary of the joint venture. Alibaba Japan, SoftBank's subsidiary, supports the business development.

Start Today Shanghai launches ZOZOTOWN in China using TaoBao platform operated by Alibaba Group as well as opens a shop in B2C shopping mall, TaoBao mall.

Start Today launches ZOZOTOWN.com in the end of May, which is global site of ZOZOTOWN, fashion shopping site in Japan. The global site is available in five languages, Japanese, Chinese (traditional and simplified), Korean, and English.

MarkeZine 4/26/2011

memo

• SoftBank's affiliated company, Yahoo Japan cooperates with Alibaba to link its EC service with TaoBao since last June.