Jan 18, 2013

Online Shop Builder, BASE Accelerates Business Fundraising 23M Yen From East Ventures And Others / Cnet Japan

BASE, launched by a project "liverty" led by Kazuma Ieiri, was incorporated on December 18, 2012. The company announced that it raises fund of around 23 million yen from partyfactory, East Ventures, and individual investors.

BASE provides online shop creating service, BASE. It allows to build online shop easily by just member registration, uploading photos of goods, and setting price and inventory. Users can design a web site with over 800 kinds of materials and templates provided by BASE as well as original materials from users. ...

It was launched in November. As of end 2012, it has 10,000 shops and 3,000 transactions with amount of 15 million yen.

Cnet Japan 1/17/2013 [jp]

  • There are several similar services in Japan, one of which is Stores.jp launched in August, 2012. It reached 10,000 shops in early December. Currently BASE is free for any shops, while Stores.jp takes freemium model and provides marketing support and access log analysis for premium users. Also a number of items available on a shop is limited for free users. It seems both are getting good traction for the start, however large companies such as DeNA also runs similar service. Since it would not be easy to differentiate, the competition will be tougher for these startups in the future. It is interesting to see how BASE can take advantage of the capital to win in the competition.
  • https://thebase.in/

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