Jan 29, 2013

[Tech In Asia] Rakuten Opens Singapore Base, Eyes Southeast Asia Expansion

Japanese e-commerce giant Rakuten (JSD:4755) now has a regional headquarters situated at One George Road in Singapore. The new Singapore office is set to take charge of Rakuten’s Asia-Pacific operations including marketing and regional expansions. 
Aside from its native Japan, Rakuten has e-commerce operations in Taiwan, Malaysia, Thailand, and Indonesia. However, its China joint-venture with Baidu didn’t turn out to be successful. 
Tech In Asia  1/28/2013 [en]

  • It is becoming more and more popular to have branch office in South Ease Asia for Japanese Internet companies including GREE, DeNA, CookPad, Net Price or iStyle. Singapore seems considered to be the most appropriate place to have regional headquarters due to several factors such as low tax rate, English speaking, physically easy to access to other SEA countries, or many convenient flights from Tokyo. However, it is just the beginning and it is expected that they will have successful achievement in SEA region in the future.

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