Mar 21, 2013

LUXA, Commerce Site Targeting High-Income Class Raises 500M Yen From JAFCO

LUXA is an e-commerce site to sell coupons up to 90% discount within 72 hours to only members. On August, 2010, the service was launched as a new service of BizReach, which operates membership based recruiting service targeting for people with over 10 million yen income. It became incorporated in October of the year and raised 500 million yen from JAFCO in November. From its launch, it focuses on high class products and differentiate itself from competitors by targeting high income class. As of March 2013, it has 350,000 members. ...

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Venture Now 3/21/2013 [jp]

  • Most of Groupon clones seem to have disappeared and Groupon itself also looks not so active as before. LUXA maybe one of the few successful services considering JAFCO has invested 1 billion yen in total so far. Another difference with Groupon in addition to its target customers is that it sells goods like cosmetics and home appliances. So, it is actually not appropriate to say it is a Groupon clone now.

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