Feb 21, 2014

CyberAgent Acquires Owldata, DMP To Strengthen Adtech / Venture Now

CyberAgent acquires 82.75% of Owldata, a data management platform (DMP) provider. Along with the acquisition, it changes the name to RightSegment. ...

Owldata was founded in December 2012 as a 100% subsidiary of Spacyz which runs appgear, a demand side platform (DSP). It provides DMP, owldata allowing targeted ads distribution based on audience data. Spacyz continues the service under the name of owldata.

Venture Now 2/19/2014 [jp]

memo
  • It is not common for CyberAgent to acquire a company. It seems to stick to organic growth in the past. It is not certain if the company changes their policy, but adtech is changing so rapidly that CyberAgent may choose faster alternative.
  • http://owldata.com/


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